Simple is the magic formula
Complexity and confusion has resulted from the barrage of contradictory messages about diet. Managing a healthy diet has become “too hard” for many.
Yet nothing says simple the way a can of mixed beans does. Travel the world and you will struggle to find a food with the level of goodness contained within (hence the magic part!).
Whilst eating beans is only part of this revolution, placing them on the cover typifies a movement towards something easier – the way healthy eating should be!